Wednesday, August 28, 2013

Tim Gunn challenges the Fashion Industry

Tim Gunn has challenged the Fashion Industry to design for Plus Size women (and shorties). Of course they won't. But I love him for telling them they should.

As Tim says:
"When I'm working in the real world with real women and we're shopping, we find that fashion seems to end when you get any larger than a size 12," Gunn told The Huffington Post. "How ridiculous is that?"
Pretty freaking ridiculous, Tim. Pretty freaking ridiculous.

He also points out that they eschew the short of stature like myself.
"and then there are women who are petite. And most designers that I talk to have absolutely no interest in addressing either of those populations, which I find repugnant."
I think it's sort of sad that I don't find it repugnant. This is probably because I've gotten used to it. I've been short my whole life and in Plus Sizes for more than half of it. That's right, for about 30 of my over 50 years, I got to experience the Fashion Industry Double Whammy!

Now I'm back to just being ignored for being short and I'm so happy to finally be able to buy fashionable tops and dresses that I won't complain too much about having trouble finding Petite-sized pants. Especially since I live in jeans anyway.

I don't think this is about judgment though. I think it's about economics and laziness.

I think it's about economics because I'm a size two which apparently is the current size of models on the runway. I am also about the same bra size as a Victoria Secret model. Yes, I'm short, but I look better in most stuff that is cut for a taller woman than in stuff cut specifically for Petites.

So I should have it made in the shade when it comes to clothes shopping, right? Nope. Oh, it's easier than it was at a size 22. But sometimes not by much.

That's because clothes exist in stores on a bell curve. And I'm on the narrow end of the curve. It turns out that most of the stuff you see on the runways is made right on the models and you can't actually find those sizes in the stores. It's not economical to make it so they only make a few size 00 through 2 and even size 4 is hard to find in some neighborhoods.

Life begins at size six apparently. And ends around size 18? (I'm guessing on that one since it's been a while since I had to experience it.)

The laziness is that you can't design something for a size 10 person and then just size it up for the Plus Size market or chop off the pant legs and sleeves for the Petite market. You really have to start over if you want to do it right. And most people don't want to deal with that and with trying to understand three different markets.

I really can't blame them for not wanting to design for three different markets, but you'd think that more designers would pick one of these markets as their exclusive one to focus on. Why not? You wouldn't have that much competition and it could be a challenge.

Plus I'm told by many people that I'm freaking adorable. Who wouldn't want to design for adorable-looking women?

But everyone wants to design for the fat part of the snake, I guess. Which means the rest of us lose out.
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